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The Group

Elmera Group - at a Glance

Elmera Group ASA (former name: Fjordkraft Holding ASA) uses the following segments in its financial reporting:

  • Consumer
  • Business
  • Nordic
  • New Growth Initiatives (NGI)

Consumer market, Norway

The Group has several brands, Fjordkraft, TrøndelagKraft and Gudbrandsdal Energi.

Business market, Norway

The Group has several brands; Fjordkraft AS, TrøndelagKraft AS and Gudbrandsdal Energi AS.

Fjordkraft AS is a leading supplier to the business market.


The Group has a subsidiary called Switch Nordic Green AB. The company sells renewable energy and electricity contracts with guarantees of origin (GoOs) in the consumer and business markets under the brand name Nordic Green Energy in Finland and Sweden.

NGI – New Growth Initiatives


In April 2017, Fjordkraft AS became a mobile service provider. Fjordkraft AS offers its customers low-cost mobile services via Telia’s network. Fjordkraft is the largest mobile service provider in Norway without its own telecommunications network.

AllRate AS

The Group delivers billing and payment services for electricity and broadband to companies via its Moment platform. The platform was developed by Fjordkraft and is operated and upgraded by its jointly owned software.

 The alliance concept

The alliance concept is the Groups collaboration model for power producers and electricity retailers in rural areas. The Group provides services related to power trading and market support to electricity companies across Norway.

Joint ventures

In November 2019, the Group decided to invest in the technology software company Metzum AS through a joint venture with Rieber & Søn AS. The transaction was completed in 2020. Metzum AS now has a Swedish branch and 20 employees.


  • On 1 July 2019, Fjordkraft AS acquired 100 per cent of the shares in the end-user company Vesterålskraft Strøm AS.
  • In February 2018, an agreement was signed to acquire the shares in TrønderEnergi Marked AS, an electricity retailer in the Trøndelag region.
  • In August 2018, Fjordkraft AS completed another transaction with the TrønderEnergi Group, this time acquiring all of the shares in Oppdal Everk Kraftomsetning AS.
  • In October 2018, Fjordkraft AS completed a transaction with BKK AS to take over the customer portfolio of Etne Elektrisitetslag.
  • In September 2020, Fjordkraft AS completed the acquisition of Innlandskraft AS. Innlandskraft AS comprised the end-user companies Gudbrandsdal Energi AS and Eidsiva Marked AS.
  • In November 2020, Fjordkraft AS acquired 100 per cent of the shares in the Swedish end-user company Switch Nordic Green AB and its branch in Finland, which trade under the brand name Nordic Green Energy.
  • Sky mobile. Portfolio of approximately 34,000 mobile clients were acquired October 2021.


Fjordkraft AS was founded on 1 April 2001 with the ambition of becoming a leading company in the sale of electricity to the end-user market. Since the outset, the company has striven to increase national competition in the end-user market, introduce forward-looking, customer-friendly solutions, and ensure a level playing field for all the players in the industry. The company was founded as a result of a merger between the power trading operations of BKK Kraftsalg AS and Skagerak Energi. The name Fjordkraft was adopted on 1 June 2001.

Through the IPO of Fjordkraft in 2018, Fjordkraft Holding ASA was established. In April 2022 the name was changed to Elmera Group ASA to avoid confusion with its subsidiary Fjordkraft AS. Skagerak Energi sold all their remaining shares in May 2020, while BKK sold all their remaining shares in January 2021.

Klimanjaro and

At the UN climate conference in Katowice in 2018, Fjordkraft’s “Klimanjaro” climate initiative was chosen as one of the winners of the UN’s Momentum for Change climate action award for 2018. Fjordkraft was the first Norwegian company to win this award. Klimanjaro won the award in the Climate Neutral Now category. Through Klimanjaro, the Elmera Group promises that all suppliers of goods and services to Fjordkraft are climate commited. The reduction in emissions the Group achieves via its suppliers is 100 times greater than the company’s own emissions. Suppliers must produce climate accounts, take action and offset their residual emissions.

In January 2020 Fjordkraft launched the web portal. is a portal where users can check Norwegian companies’ climate footprints, produce corporate climate accounts and invite partners to help create a climate committed value chain.